Things are tough all over

Stop me if you’ve heard this one: Western multinational with dominant market position invades small south-east asian community and destroys quaint local industry (with strong cultural-historical ties) with predatory pricing.

Nike?  Nope.

Wal*Mart?  Nuh-uh.

Jesus.  YA RLY.

At upwards of US$500, the cost of slaughtering a buffalo to revive a relative condemned to ill-health by the spirits has pushed the Jarai indigenous minority residents of Somkul village in Ratanakkiri to a more affordable religious option: Christianity.

In the village in O’Yadav district’s Som Thom commune, about 80 per cent of the community have given up on spirits and ghosts in favour of Sunday sermons and modern medicine.

Sev Chel, 38, said she made the switch because when she used to get sick, it could cost her hundreds of dollars to appease the gods with a sacrificial package that might include a cow or buffalo, a chicken, bananas, incense and rice wine.

“So if I sold that buffalo and took the money to pay for medicine, it is about 30,000 riel to 40,000 riel [for them to] get better, so we are strong believers in Jesus,” she said. “If I did not believe in Jesus, maybe at this time I would still be poor and not know anything besides my community.”

A small wooden church has emerged in Somkul commune where the word of Jesus Christ, or “Yesu Yang” to the Jarai, is preached instead of the mixture of animism and Theravada Buddhism they have traditionally followed.

Kralan Don, 60, said he and the four other members of his family began attending the church about five years ago because of their poor standard of living.

“We believe in Christianity because we are poor; we don’t have money to buy buffaloes, chickens and pigs to pray for the spirits of the god of land or the god of water when those gods make us get sick,” he said.

Market competition wins again.


3 Responses to “Things are tough all over”

  1. June 14, 2012 at 13:45

    Jesus saves in lots of ways bluntobject.
    Occasionally he’ll toss you a bona fide miracle. Always he’ll give you just as good a placebo effect as sacrificing a buffalo. Get out the annointing oil. Long term he’ll even give you a society that is high-trust (and usually high surplus) relative to His competition. Even for those who lack belief, he’s a STRONG BUY.

    • June 14, 2012 at 13:59

      I’m more inclined to credit the lex mercatoria with driving the institutions of a high-trust society than the medieval Christian church, but I haven’t studied either enough to have much confidence in that opinion.

  2. June 14, 2012 at 19:49

    The various holiness denominations in Northern Europe did a lot for reducing tolerance of corruption at the interpersonal level. Quakers are largely responsible for fixed prices.

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anarchocapitalist agitprop

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