09
Feb
11

Lol wut

So back in 1963, Enzo Ferrari proposed to sell his company to Henry Ford II, who was getting interested in the racing business back when “win on Sunday, sell on Monday” wasn’t a quaint anachronism.  The offer was a bluff, mostly intended to raise funds and interest from patriotic Italians to save Ferrari’s rosso corso ass from bankruptcy.  It worked a bit too well: Ford II flipped his lid, as he was wont to do, and the end result was the GT40 and wins at the 24 Heures du Mans from 1966 through 1969.

Gorgeous.

Seems like there’s still some institutional bad blood between the two companies, because I can’t for the life of me figure out how this is a sensible use of anyone’s time otherwise:

F-150 is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150 trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of “F150.”

(Emphasis added.)

Really, guys?  When Ferrari wins a few races with their “F150” — I think it’s safe to say that their 2011 car will be  competitive at least, if not a world-beater — is it going to reflect that poorly upon your mid-size pickup?

(The story of Ford’s vindictiveness towards — and ultimate triumph over — Ferrari in the ’60s is well-told in A.J. Baime’s Go Like Hell.)

Advertisements

4 Responses to “Lol wut”


  1. February 9, 2011 at 14:26

    I still think the GT40 is the most beautiful car ever made.

  2. February 9, 2011 at 18:21

    Well, the Lola T70 is a close second, but the ones you mentioned are gorgeous chunks of automobile, too!

  3. 4 Doug
    February 10, 2011 at 04:30

    *With a crescendo of dramatic music building. Every emphasis should flash alternating pictures briefly on the screen of Ferraris and Ford Trucks*

    “When Ferrari was looking for a name for their newest supercar, they wanted something that spoke of power, reliability, strength, and quality. The name they chose? F150.

    *Dramatic Pause* *Power photo of Ford Truck*

    “We couldn’t agree more”

    I will take my millions of dollars in advertising consulting fees now.


Leave a reply; use raw HTML for markup. Please blockquote quotations from the post or other comments.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


anarchocapitalist agitprop

Be advised

I say fuck a lot

Categories

Archives

Statistics FTW


%d bloggers like this: